The highest risk situations in business occur when bringing in a new senior leader (64% don’t make four years; 40% are gone in 18 months) and when merging one acquired company into another (83% fail to achieve their expected goals.) The basic reason for such high failure rates is the same in both instances: the lack of cultural fit.

Crenshaw Associates has pioneered a highly granular method to measure and map the cultural fit in three distinct situations:

Organization CultureMapping: the comprehensive “FAC” (“Forward Assessment Consulting®”) process described in THE RIGHT LEADER: Selecting Executives Who Fit by Nat Stoddard (Wiley, 2009; www.therightleader.com) for measuring the fit of a leader with the overall corporate culture.

Team CultureMapping: a highly focused process that looks at the fit of one or more possible leaders for a given role.

M&A Compatibility Mapping: a due diligence and integration planning tool that identifies the precise location and magnitude of cultural risks in a deal, allowing acquirers to mitigate those risks and increase shareholder value.